Pregnancy Products Market Size Estimated to Reach $396.2 million by 2027
Pregnancy Products Market Overview
Pregnancy Products Market size is estimated to reach $396.2 million by 2027, growing at a CAGR of 4.7% during the forecast period 2022-2027. Pregnancy Products include a wide range of products marketed to pregnant women from books to creams to pillows and more. It may be staggering to recognize a must-have product or a nice-to-have product or a product that will simply occupy space in the house. Pregnancy products may be considered as products that may really make the experience of pregnancy more gratifying. Labor gowns are designed keeping comfort (nearly all labor gowns are made of 100% cotton) and style (fun patterns, bold prints) in mind while making them functionally suitable, providing physicians and nurses effortless access to the body for essential medical care. Some typical pregnancy products include restructuring gel, stretch mark minimizer, and firming lotion. Reproductive health designates the health of the reproductive system of a person at the time of all life phases. Good reproductive health translates to safeguarding the reproductive system and supervising health if and when a woman passes into pregnancy. The upsurge in the global pregnancy rate involving greater utilization of labor gowns is set to drive the Pregnancy Products Market. The escalated demand for pregnancy care products designed for physical alterations post-pregnancy is set to propel the growth of the Pregnancy Products Market during the forecast period 2022-2027. This represents the Pregnancy Products Industry Outlook.
Pregnancy Products Market Segment Analysis – By Product:
The Pregnancy Products Market based on the product can be further segmented into Stretch Mark Minimizers, Pregnancy Test Kits, Toning And Body Firming Gel, Restructuring Gel, and Others. The Stretch Mark Minimizers Systems Segment held the largest market share in 2021. This growth is owing to the increasing occurrences of stretch marks and the heightening awareness of stretch mark treatment products. The soaring high acceptance of stretch mark minimizers is further propelling the growth of this segment.
Furthermore, the Pregnancy Test Kits segment is estimated to grow with the fastest CAGR of 5.7% during the forecast period 2022-2027 owing to the benefits of pregnancy test kits like effortless determination of pregnancy right at home without the need to meet the physician, simplicity, and ease of utilization, and quick visual availability of outcomes in conjunction with increased application of pregnancy products like stretch mark minimizer.
Pregnancy Products Market Segment Analysis – By Distribution Channel:
The Pregnancy Products Market based on distribution channel can be further segmented into Hospital Pharmacies, Independent Pharmacies And Drug Stores, Online Stores and Others. The Hospital Pharmacies Segment held the largest market share in 2021. This growth is owing to the surging birth rate. Maternity hospitals where pregnant women give birth to their babies are normally equipped with an around-the-clock pharmacy inside the facility, with a workforce of registered pharmacists to offer the required medicines. The increase in the demand for pregnancy care products like stretch mark minimizers is further propelling the growth of this segment.
Furthermore, the Online Stores segment is estimated to grow with the fastest CAGR of 5.5% during the forecast period 2022-2027 owing to the effortless availability of pregnancy care products like stretch mark minimizers at the fingertips, just a click away especially amidst the global lockdowns and stay-at-home restrictions imposed as a result of the COVID-19 pandemic.
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Pregnancy Products Market Segment Analysis – By Geography:
The Pregnancy Products Market based on geography can be further segmented into North America, Europe, Asia-Pacific, South America, and the Rest of the World. North America (Pregnancy Products Market) held the largest share with 39% of the overall market in 2021. The growth of this region is owing to the burgeoning awareness and acceptance of pregnancy products like stretch mark minimizers in the region. The upsurge in the spending on pregnancy products and the superior reimbursement policies are further propelling the growth of the Pregnancy Products Market in the North American region.
Furthermore, the Asia-Pacific region is estimated to be the region with the fastest CAGR rate over the forecast period 2022-2027. This growth is owing to factors like the growing birth rate in the region. The proliferating awareness of pregnancy products like stretch mark minimizers is fuelling the progress of the Pregnancy Products Market in the Asia-Pacific region.
Pregnancy Products Market Drivers
Increased Application Of Efficient And Secure Skin Care Products Like Stretch Mark Minimizer Is Projected To Drive The Growth Of Pregnancy Products Market:
Pregnancy is frequently accompanied by potential stretch marks. Stretch marks make pregnant women self-conscious and also the stretch of the skin may feel awkward. A premium quality stretch mark minimizer which may be a stretch mark cream may assist in the two scenarios above. While purchasing a stretch mark minimizer at the time of pregnancy, the constituents and the skin type need to be taken into account and how the two will perform in conjunction with each other. Clarins has developed numerous stretch mark minimizer sets to utilize during and after pregnancy. Clarins, Expert Ounce, Clarins Body Partner Stretch Mark Cream is a stretch mark treatment lotion for women at the time of and consequent to pregnancy. It is endowed with Phyto Stretch Complex integrating Centella Asiatica with Organic Green Banana Extract and assists in enhancing skin elasticity while minimizing stretch marks. The surging application of effective and safe skincare products like stretch mark minimizers is therefore fuelling the growth of the Pregnancy Products Market during the forecast period 2022-2027.
Technological Innovations Are Expected To Boost The Demand Of Pregnancy Products:
Apart from products like stretch mark minimizers and restructuring gel, technological innovations like pregnancy apps are driving the growth of the Pregnancy Products market. Some greatly recommended apps include Sprout – Pregnancy Essentials and Positive Pregnancy. Sprout – Pregnancy Essentials is an all-inclusive app for moms-to-be, created by physicians, and has been constantly rated as one of the top pregnancy apps available in the market. It contains fetal developmental charts and timelines, to-do lists, a kick counter, and a contraction timer and assists in maintaining all the pregnancy health requirements with a physician visit planner, a weight tracker, and more. The Positive Pregnancy app targets to assist in keeping up a healthy mindset at the time of pregnancy, providing tools for soothing the hormonally charged nerves, and rearranging the outlook. The relaxation procedures, visualizations, affirmations, and meditations are effortless to adhere to and to alleviate discomfort, increase energy during the day, connect with the infant in the tummy, and sleep, relax, and simply de-stress. The increased utilization of technological innovations like pregnancy apps in conjunction with other pregnancy products like stretch mark minimizer is driving the growth of the Pregnancy Products Market during the forecast period 2022-2027.
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Pregnancy Products Market Challenges
Health Risks Necessitating Avoidance Of Skin Care Constituents Like Retinoids Are Challenging The Growth Of The Pregnancy Products Market:
Birth imperfections have been associated with greater doses of retinoids and therefore use of all retinoids is discouraged at the time of pregnancy. Prescription retinoids such as Accutane have been extensively recorded for posing a 20 to 35 percent hazard of serious congenital defects, with up to 60 percent of children displaying neurocognitive issues with exposure in utero. As per an investigation in 2013, it was determined that products that carry a soaring high dose of salicylic acid-like peels and oral medications need to be evaded at the time of pregnancy These issues are hampering the growth of the Pregnancy Products Market.
Pregnancy Products Market Landscape:
Expansions, mergers & acquisitions, joint ventures, novel product launches, and collaborations are key strategies adopted by players in the Pregnancy Products Market. Key companies of this market are:
Abbott
Clarins Group
Laboratoires Expanscience
Nine Naturals LLC
Noodle & Boo
Novena Maternity
Johnson & Johnson
Mama Mio US Inc
E.T. Browne Drug Co., Inc
Motherlove Herbal Company
Acquisitions/Product Launches:
In August 2021, Expanscience provided two novel 100% organic products that add to the well-being of body and mind while being favorable and medicinal for the planet aligned with its Corporate Social Responsibility path and its dedication to the accountability of its supply chains. Detached from holy basil leaves, this novel active constituent couples the advantages and features of this plant with numerous virtues known in Ayurvedic medicine. Sourced in Thailand, in the region of Chiang Mai, the holy basil (Ocimum sanctum) is a plant thought to be the “Queen of plants” in Ayurvedic medicine, or a true remedy of life.
In February 2021, Clarins launched 2021 with 11 novel products. The label evolved into a carbon-neutral label in 2020 and has begun 2021 with a refreshed path to its Corporate Social Responsibility initiatives. This begins with a dedication to set up “care for people and the planet” and a mission to be B-corp certified by 2023.
In November 2020, Noodle & Boo declared the kick-off of its E-7 Collection. Eczema-prone skin does not require to settle for anything less than products that provide revolutionary scientific progress, and detailed formulations planned with pure and healthy constituents recognized for their organic healing features. Noodle & Boo’s E-7 Collection is bestowed on the National Eczema Association’s Seal of Acceptance for Complete Eczema Care.
Key Takeaways
Geographically, North America Pregnancy Products Market accounted for the highest revenue share in 2021 and it is poised to dominate the market over the period 2022-2027 owing to the soaring high awareness concerning pregnancy products like stretch mark minimizer and restructuring gel, and heightening spending on personal care products in the North American region.
Pregnancy Products Market growth is being driven by the burgeoning botheration of issues at the time of pregnancy and raised awareness among the population. However, the upscale prices and side effects linked with the products like certain constituents of some stretch mark minimizer producing irritation and side effects particularly on very sensitive skin are some of the major factors hampering the growth of the Pregnancy Products Market.
Pregnancy Products Market Detailed Analysis on the Strength, Weakness, and Opportunities of the prominent players operating in the market will be provided in the Pregnancy Products Market report.
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