Rachel Snyder Youngest Member of the Manufacturing Media Consortium Finds Manufacturers Must Engage Generation Z
Rachel Snyder, the newest and youngest member of the 8000+ member Manufacturing Media Consortium, recently authored a feature in Manufacturing Tomorrow magazine. Snyder discussed why manufacturers must enroll and engage Gen Zers (born in the 1990s to 2010s). Read the full article here.
According to Snyder, “Essentially, Gen Zers have turned into the protectors of the disenfranchised, acting like watchdogs that keep older generations in check. Inclusivity, equality, and diversity are the three pillars that Gen Zers look for in every capacity, whether shopping, working, or even who to follow on Instagram. If companies want to attract Gen Z workers, they must put forth clear messaging about how much they value a friendly and tolerant workplace.”
“Gen Zers are the answer to solving the industrial workforce shortage AND the customers eagerly sought by manufacturers. Since there is much more awareness about gender fluidity, sexual orientation, and racial identity, manufacturing companies must promote safety, non-bullying, inclusivity to account for Gen Zer values,” shared Snyder.
Manufacturing Tomorrow is an online trade magazine featuring products, companies, news, articles, and events for the advanced manufacturing, factory automation, and 3D printing industries.
About TR Cutler, Inc.
Thomas R. Cutler is the President and CEO of Fort Lauderdale, Florida-based, TR Cutler, Inc., the largest manufacturing communication firm worldwide with four dozen industry experts and thought leaders on staff. Cutler is celebrating the 23-year anniversary of the Manufacturing Media Consortium, a group of editors, journalists, freelancers, economists, addressing the industrial sector. Cutler and his team work to track the industrial sector trends which includes manufacturing, distribution, supply chain, robotics, technology, Industry 4.0, IIoT, and much more.
Cutler has launched two new areas of concentration: the power of Gen Z on the industrial sector, and the dynamic impact of the African continent as a growing force in manufacturing.
Cutler has personally authored more than 8,000 articles for a wide range of leading manufacturing periodicals, industrial publications, and business journals. He was recently named the Most Influential Supply Chain Journalist by AI Global Media. Cutler is the most published freelance industrial journalist worldwide, and nearly 5000 industry leaders follow Cutler on Twitter daily at @ThomasRCutler.
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